Published on August 26th, 2014 | by Adam Johnston0
Yingli Solar Powering Up FC Bayern Munich
Yingli Solar is powering up FC Bayern Munich with renewable energy, as it looks to grow its brand further in Germany.
One of the world’s leading PV manufacturers has equipped a solar rooftop system on the Bundesliga champion’s training facility.
Yingli’s new 29.2 kWp solar power plant will cut 21,000 kg of carbon emissions yearly, and create 31,000 kWh of clean energy on an annual basis.
Karl-Heinz Rummenigge Executive Board Chairman of FC Bayern Munich is very happy to work with Yingli Solar as a partner in sustainability, stating: “We are so proud that FC Bayern Munich will now be ‘Powered by Yingli’. At FC Bayern Munich, we not only live up to our social responsibility but also commit to a sustainable economy.”
“As our renewable partner, Yingli has supplied their PV modules to help FC Bayern Munich become one of the greenest clubs. We are very happy to have Yingli as part of the FC Bayern Munich family. We both share a passion for football and place great value on the environment, our cultures and traditions,” Rummenigge added.
Meanwhile, Yingli officials were also excited to be advancing with their ongoing work with Bayern.
“Yingli is thrilled with the results of our partnership to date. We have had several successful years with great joint projects since 2011,” said Darren Thompson, Managing Director of Yingli Solar International AG.
“The fact that FC Bayern Munich decided in favor of a Yingli Solar power system makes us proud and demonstrates once more what an excellent fit we are for the club when it comes to sustainability.”
Since becoming an official premium partner with FC Bayern Munich in 2011, Yingli Solar has been steadily growing its brand globally with the German giants in the soccer world. It was the first ever Chinese renewable energy company to sponsor a game in China in 2012, obviously called it the Yingli Cup. This was a friendly between FC Bayern Munich and Bejing Guoan.
Yingli Solar has also supported youth soccer by supporting a team of Southeastern Asian youths to take part in Bayern Munich’s annual youth cup, which took place in May.
Growing a brand name is critical in global business, especially in the cut throat solar industry. Teaming up with the top soccer team from a country where 31% of their energy comes from renewables is a very smart tactical move. It’s not only in Yingli’s best interests, but can give guidance to other Chinese companies that are looking to grow their market brands too.
Source: PR NewsWire