Sunrun recently put out an advertising campaign promoting its business while debunking stereotypes related to solar energy.
These ads, which are great in our opinion, involve two suburban guys. One is in the midst of getting solar installed by Sunrun. His neighbor is poking fun at him for going green — using stereotypes about solar homeowners. Check it out:
While wearing hemp shirts and having tattoos of peace signs is nice for some, most people are going solar because of one thing: Money. And this includes a large cross-section of society. Sunrun is helping to save customers as much as 20% on their electricity costs, the company notes. Other solar companies are as well.
Sunrun does a good job of exposing illusions regarding who uses solar, and why consumers are switching — and it has been doing this for years, with perhaps the best solar ads around. In order of preference, here are several more, 3 old ones and another new one:
Sunrun: Dolphin babies from mark lawson on Vimeo.
As solar prices continue to fall, more consumers will look into solar as an alternative electricity source. Companies like Sunrun, SolarCity, and Vivint Solar are now providing choice in the electricity market, compared to a generation ago. Utilities are trying to adjust to this disruptive force in the energy market and are now struggling to maintain revenue.
So, check out the commercials above and enjoy. Whoever would have thought that going green would save customers money? Now that’s a radical idea whose time has come!