Originally published on CleanTechnica
by Zachary Shahan
What do you think of people who just keep talking about the same thing o v e r and o v e r and o v e r again? Annoying as hell, right?
Politicians who repeat the same crap lines repeatedly. CEOs who you hear deliver the same fluff PR talking point for the 100th time. Annoying cleantech bloggers who keep telling you about … oh, wait, I’m not going to go there. ?
Honestly, though, you know the story — if you want to influence people’s opinions and decisions, you basically have to repeat like crazy. People who pay attention have a hard time not getting annoyed by it (especially if it really is a crappy, fluffy talking point), but if you understand marketing and human psychology, you might be fine overlooking it (especially if it is a useful thing for people to learn).
Of course, if you’re excited by a particular talking point, it can continuously get you excited when presented in a different way. There are several things we here at CleanTechnica certainly try to hammer home. But I hope our regulars understand that it’s not because we think you’re as dumb as a bag of bricks. Additionally, I hope you can see we are trying to do so in order to further connect with people, to connect with more people, to get shared and seen by people who have never heard that solar’s cheaper than deadly coal, that an electric car is so much more awesome than a rumbling pile of garbage, and that societal suicide is just, sort of, stupid.
Anyhow, my point with this long intro is to highlight what has become the obvious #1 talking point of the International Renewable Energy Agency (IRENA) … and thank goodness!
Thank goodness that the slick punks there understand how to get a point across, understand what the most important message to convey is, and sure as hell understand how to work the room better than I do.
Thank goodness renewable energy is at the stage where IRENA’s people can stand up proudly, push their chests out, raise their voices*, and tell the oil & gas giants, the oil-friendly ministers and talking heads, the utility execs, and everyone else within shouting distance — clean energy is cost-competitive, cheaper even!
Thank goodness IRENA now has ears coming to its table, ears of very powerful people. (IRENA’s growth over its short lifespan is pretty amazing— it’s a story for another day. Actually, it’s probably even a whole series in waiting.)